The Story Behind Iconic Photo Of Steve Jobs

Albert Watson is a photographer who is author of the iconic photo of Steve Jobs. Steve Jobs did not like to be photographed and Watson knew this. The photographer told Jobs to imagine he was across a table from 4 or 5 people who don’t agree with him but he knows that he is right, and that’s how he could capture the look from Jobs that makes this portrait so famous. Albert only needed 20 minutes to get the image he wanted. Watson achieved this effect by thinking about a passport photo. He set up the shot against a white background.

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