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Kylie Jenner Lipstick

Kylie Jenner, the youngest member of the Kardashian-Jenner family, may only be 20 years old. But she could be the most successful of all the sisters, including older half-sister Kim Kardashian West.

In fact, WWD recently announced that what began as an online business selling lipstick for $29 each has earned Jenner’s makeup company Kylie Cosmetics $420 million in sales in only 18 months. It is projected to rake in $1 billion in lifetime sales by 2022, according to WWD.

Jenner’s most successful launch to date was her 2016 holiday collection release on November 21, when the company made nearly $19 million that day, according to documentation provided to WWD.

For comparison, Kardashian West’s first product launch from her new makeup brand KKW Beauty earned $14.4 million in sales, Forbes estimates.

But Jenner says she isn’t too concerned about competition with her sister, who she initially collaborated with for Kylie Cosmetics before spinning off on her own. She told WWD that she reaches a different demographic than Kardashian West.

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