The Swarovski company was founded in 1895 in Austria by Daniel Swarovski and partners.
The first logo was an Edelweiss.
Among the fashion icons Swarovski worked with Balenciaga, Coco Chanel and Christian Dior.
In many Hollywood movies you can find Swarovski crystals sparkling alongside famous actresses. You can see Swarovski diamond earrings on Marilyn Monroe in ‘Gentlemen Prefer Blondes’,
In 1956 a collaboration between Christian Dior and Swarovski resulted in a very special type of crystal jewellery. One of Daniel Swarovski’s sons, Manfred, created a micro-thin layer of vaporised blue metal to coat crystals with.
For 13 years now, Swarovski has designed the star that glitters on top of the Rockefeller Christmas Tree in New York. It has become an iconic part of New York’s holiday traditions.
Swarovski has about 2,800 stores in 170 countries. Over 27,000 people work for the brand and in 2016 Swarovski made a profit of €2.6 billion.