The brand wasn’t originally known as Adidas, which is a portmanteau of the founder’s named Adi Dassler, but was started under the name Gebrüder Dassler Schuhfabrik in 1924.
Adi Dassler, the creator of the brand, originally had no intention of selling sneakers. As a matter of fact, he completed an apprenticeship as a baker before he started selling track shoes.
Adidas wasn’t known as Adidas until the late 1940’s. The name Adidas came about after Dassler and his brother had a dispute. Dassler decided to stick with the name Adidas and made the brand official in 1949.
The ‘Adidas Superstar’, which was originally intended for basketball, became hugely popular with skateboarders in the early 90s.
The brand’s stripes, which is probably the most easily recognizable aspect of the brand, was originally placed on the sneakers for stability reasons, not design.
The ‘Stan Smith’, Adidas’s most iconic sneaker, was originally intended to be named after Robert Haillet, the iconic French tennis star, and not Stanley Smith.
Adidas nearly avoided bankruptcy in the 90’s after the brand had made admittedly poor strategic decisions.
The Trefoil logo the brand is known for also had a meaning besides the look. The logo was first introduced in the Munich Olympics in 1972.