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Interesting Facts About Adidas

  • The brand wasn’t originally known as Adidas, which is a portmanteau of the founder’s named Adi Dassler, but was started under the name Gebrüder Dassler Schuhfabrik in 1924.
  • Adi Dassler, the creator of the brand, originally had no intention of selling sneakers. As a matter of fact, he completed an apprenticeship as a baker before he started selling track shoes.
  • Adidas wasn’t known as Adidas until the late 1940’s. The name Adidas came about after Dassler and his brother had a dispute. Dassler decided to stick with the name Adidas and made the brand official in 1949.
  • The ‘Adidas Superstar’, which was originally intended for basketball, became hugely popular with skateboarders in the early 90s.
  • The brand’s stripes, which is probably the most easily recognizable aspect of the brand, was originally placed on the sneakers for stability reasons, not design.
  • The ‘Stan Smith’, Adidas’s most iconic sneaker, was originally intended to be named after Robert Haillet, the iconic French tennis star, and not Stanley Smith.
  • Adidas nearly avoided bankruptcy in the 90’s after the brand had made admittedly poor strategic decisions.
  • The Trefoil logo the brand is known for also had a meaning besides the look. The logo was first introduced in the Munich Olympics in 1972.

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