For anyone who has aspirations of starting a label but thinks success can only be found with a Kanye co-sign or angel investor, Rip N Dip is the brand that will keep your dreams alive. The brand started out as just a group of friends at skate camp who wanted to shred in something else than the wack camp-issued gear. Today, it’s a serious label churning out full collections with a legitimate presence in the skate world, but there’s nothing flashy about how founder Ryan O’Connor found the level of success Rip N Dip is currently enjoying.
O’Connor and his crew developed Rip N Dip the old-fashioned way, which in pre-Internet times meant screen-printing tees in his mom’s garage, driving around the country giving away shirts to kids at skate parks, and storing the brand’s inventory in his cramped apartment. But most importantly, O’Connor and crew were having a blast during these lean times.