Kanye West originally designed a shoe for Adidas in 2006, but it never came out. The first brand to officially collaborate with Kanye West and have a shoe line was Nike. This collaboration lasted for five years and a total of three sneaker styles were released. In 2013, after the release of the “Red Octobers” Kanye West left Nike. Kanye West wanted Nike to grant him royalties, but they denied his request. Kanye West reached out to Adidas and they agreed to give him royalties. A year after the confirmation of the Adidas and Kanye West collaboration, there was still no product. February 2015 was when the collaboration officially debuted. “Yeezy Season 1” had been very anticipated and celebrities such as Rihanna, Diddy, and Kim Kardashian were at the showing.